Confessions of an Advertising Man
Language: en
Pages: 0

Confessions of an Advertising Man

Authors: David Ogilvy
Categories: Advertising agencies
Type: BOOK - Published: 1988 - Publisher:

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Ad $ Summary
Language: en
Pages: 576

Ad $ Summary

Authors:
Categories: Advertising
Type: BOOK - Published: 1988 - Publisher:

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Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated televi
Scientific Advertising
Language: en
Pages: 128

Scientific Advertising

Authors: Claude C. Hopkins
Categories: Business & Economics
Type: BOOK - Published: 2002-01-01 - Publisher: Positive Club

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"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of tha
Summary of Airworthiness Directives
Language: en
Pages: 12

Summary of Airworthiness Directives

Authors: United States. Federal Aviation Administration
Categories: Airplanes
Type: BOOK - Published: 1986 - Publisher:

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The Adweek Copywriting Handbook
Language: en
Pages: 374

The Adweek Copywriting Handbook

Authors: Joseph Sugarman
Categories: Business & Economics
Type: BOOK - Published: 2012-06-19 - Publisher: John Wiley & Sons

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert a