A Research Agenda For Event Management
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A Research Agenda for Event Management
| Author | : John Armbrecht |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 192 |
| Release | : 2019 |
| Genre | : Business & Economics |
| ISBN | : 1788114361 |
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This book explores and expands upon the core topics in the current academic debate within event management research. Emerging areas and innovative methodologies are organised into three themes: Events in Society, Event Consumers, and the Event Organization.
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