A Practitioner's Guide to Account-based Marketing
Language: en
Pages: 288
Authors: Bev Burgess
Categories:
Type: BOOK - Published: 2021-06-29 - Publisher:

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Improve relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts.
A Practitioner's Guide to Account-Based Marketing
Language: en
Pages: 313
Authors: Bev Burgess
Categories: Business & Economics
Type: BOOK - Published: 2021-06-03 - Publisher: Kogan Page Publishers

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As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campai
Account-Based Marketing
Language: en
Pages: 224
Authors: Chris Golec
Categories: Business & Economics
Type: BOOK - Published: 2019-03-19 - Publisher: John Wiley & Sons

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Account-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they e
Health Services Marketing
Language: en
Pages: 170
Authors: Richard K. Thomas
Categories: Medical
Type: BOOK - Published: 2008 - Publisher: Springer Science & Business Media

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For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, pr
A CBT Practitioner's Guide to ACT
Language: en
Pages: 224
Authors: Joseph Ciarrochi
Categories: Psychology
Type: BOOK - Published: 2008 - Publisher: New Harbinger Publications

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If recent professional publications and conferences are any indication, acceptance- and mindfulness-based therapies are the future of clinical psychology. A CBT