A Platform Paradox
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Type: BOOK - Published: 2021-05-11 - Publisher: University of Pennsylvania Press
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This article discusses two-sided platforms. Two-sided platforms have multiplied since the advent of the internet and the smartphone. Yet, courts have been strug
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In The Platform Paradox, Wharton professor Mauro F. Guillén argues that many platforms misunderstand key aspects of what it takes to succeed globally, from cul
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