A Big Life In Advertising
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A Big Life In Advertising
| Author | : Mary Lawrence |
| Publisher | : Simon and Schuster |
| Total Pages | : 322 |
| Release | : 2003-05-06 |
| Genre | : Biography & Autobiography |
| ISBN | : 0743245865 |
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One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
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Language: en
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How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a
