4 D Branding
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4-D Branding
| Author | : Thomas Gad |
| Publisher | : Pearson Education |
| Total Pages | : 206 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780273653684 |
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This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics - functional, social, mental and spiritual.
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Language: en
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Type: BOOK - Published: 2001 - Publisher: Pearson Education
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The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Language: en
Pages: 242
Pages: 242
Type: BOOK - Published: 2018-06-14 - Publisher: Emerald Group Publishing
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
