101 Design Methods A Structured Approach For Driving Innovation In Your Organization
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101 Design Methods
Author | : Vijay Kumar |
Publisher | : John Wiley & Sons |
Total Pages | : 341 |
Release | : 2012-10-09 |
Genre | : Design |
ISBN | : 1118083466 |
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The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
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